Infographic: What is QA Automation and why do you need it?
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See the results of your tagging audits directly in Reports and Analytics or Analysis Workspace.
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“Can we measure X?” is the most common question asked when implementing analytics solutions. It is the wrong question! 
Big Data. Data-driven marketing. Digital intelligence and data story-telling.
Tags: Bad Data Data Governance Data Quality Events
Put your doctor's hat on. Are you able to diagnose this condition?
Three steps to help ensure your dimensions, metrics, and segments show correct data.
Tags: Adobe Analytics Tips
War stories of tools reporting different numbers for the same metrics.
The curious case of the missing HTTP referrer and the importance of incoming marketing tags.
Tags: Analytics Tips
I fight in the trenches of data collection. It's because I believe data collection is the foot of the Pyramid.
QA2L is a data governance platform specializing in the automated validation of tracking tags/pixels. We make it easy to automate even the most complicated user journeys (flows) and to QA all your KPIs in a robust set of tests that is a breeze to maintain.