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Did you know Google Analytics Advanced Filters Change Attribution from "Last in Session" to "First in Session"?
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A deeper dive into the "Person Reporting Window" expiration setting in Adobe CJA, comparing it to the "Never Expire" Adobe Analytics eVar option.
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Amplitude Event Tag Validation (Manual & Automated)
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Differences in Sessions between Classic Google Analytics and Google Analytics 4
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QA2L is a data governance platform specializing in the automated validation of tracking tags/pixels. We make it easy to automate even the most complicated user journeys (flows) and to QA all your KPIs in a robust set of tests that is a breeze to maintain.