Q & A with Mark Edmondson, Data Insight Developer at IIH Nordic.
Chatting with Jason Thompson of 33 Sticks
When the embers grow cold and your sweet implementation begins to snore...
Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.
Debunking tag audit myths. Indiscriminate scans are not the best first step to automating tag QA.
Automated PII Detection in Clickstream Analytics Solutions
Page Views were the bomb-diggity... back in the days when dinosaurs were bald and websites had pages!
A broken landing page could derail your advertising campaign, waste marketing dollars, and damage your brand. Learn how to prevent disaster by automating campaign landing page verification.
Automated Verification of Scroll Tracking
W3C data layer checks... and other QA2L tag goodies
Fresh out of adding a cookie consent banner to a high-value, international consumer-facing website, a data analyst reflects on some subtle choices conveniently made in favor of having more data vs. "erring" on the side of visitor privacy.