Georgi Georgiev of Analytics-Toolkit.com discusses data quality in the context of A/B Tests.
7 Recipes for Ensuring Data Quality in Adobe Analytics.
Adobe's evolution: Discussing Customer Journey Analytics.
A deeper dive into the "Person Reporting Window" expiration setting in Adobe CJA, comparing it to the "Never Expire" Adobe Analytics eVar option.
Adobe (Virtual) Summit 2020: Adobe Alloy Technology Preview.
Near-Instant Data Validation in Adobe Analytics.
Validating cookie consent effects and monitoring for rogue cookies are not trivial pursuits. But they can be automated a lot easier than you thought.
Amplitude Event Tag Validation (Manual & Automated)
Enabling Tagging Quality Scores Directly in the GA Interface:
 |
 |
 |
An outline for detecting spider traffic in Google Analytics that slipped past the built-in bot filters.
Automate the Verification of Any Tealium Data Layer Element
 |
|
 |
No-one's ever complained that Server-Side Tracking QA is too easy!
Google sGTM implementations come with a neat "Preview Server", but this requires a warm body to click manually through a website in preview mode and inspect to their heart's content. Without a warm body in the mix, it's a black box we plug & pray...
Wouldn't it be sweet if the whole thing could be validated automatically from end to end?
Well, with some recent additions by the Google Cloud API folks, and QA2L's cutting edge feature set, it now can be!
This article details how we accomplished it.
Enabling Tagging Audits for Any Custom Tagging Solution
Big Data. Data-driven marketing. Digital intelligence and data story-telling.
Q & A with Mark Edmondson, Data Insight Developer at IIH Nordic.
Use this GTM solution in cases where it is difficult—yet essential—to keep internal traffic out of your reporting.
Automate Checks for DTM Rules and Data Elements
Atlassian Confluence is used by many organizations, providing team members shared collaboration workspaces for the documentation of various projects. A wealth of features make this platform a natural destination for the ongoing storage of tag audits...