Three Methods for Retroactively Adding Data to Adobe's Report Suites.
The difficulties of tagging validation for web properties have gotten a lot of ink, but the challenges pale in comparison to validating tracking within native mobile applications.
Some Principles For Governing Clickstream Data Quality.
Turing Flow allows you to perform tag validation along complex user journeys using natural language, creating a library of automated tests that are self-documenting & easy to adjust.
Automated email campaign validation is getting the QA2L makeover. If you're a busy marketer who is spread thin on most days, it's worth taking a gander at what we've got.
The new QA2L API support for Turing Flow + our ever-expanding Google Sheets Add-on = a Swiss-Army Knife for the Master Tag Auditor.
Discussing the Finer Points of Sessions in GA
Our favorite topic is data quality, but no amount of quality data can ever be enough for some cringeworthy analytics requests!
Virtual Report Suites to the rescue! Learn how to resolve common data quality issues in Adobe Analytics.
Wednesday, Nov 6 2019, 1 PM EST | 11 AM MST | 10 AM PST
We held an informative, hands-on session highlighting the best practices in validating data collected across key user journeys in your Native Apps.
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