Adobe Analytics: Data Quality CookBook

In a fast-moving world where business decisions are increasingly data-driven, do you want to risk the growth of your brand on data that is unreliable, often downright false? If your answer is a resounding 'No', you’ve come to the right place!

Adobe Analytics has long been one of the main clickstream insight sources. It is used widely to inform marketing spend, A/B testing efforts, and product direction. In this e-Guide, we’ve outlined seven Adobe-based use cases illustrating the importance of data quality. We call them recipes because their goal is to help nurture sustainability in your data governance framework.